ATOPSORIADERM IN TARGI KIELCE COMMENCES THIS SATURDAY, 1 JULY

A nationwide educational and promotional event "AtoPsoriaDerm" is organized at Targi Kielce -  July 1, 2017. The event is targeted at those who take care of the skin quality.  It ia also addressed at people who suffer from various skin problems, especially those with psoriasis, psoriatic arthritis and atopic dermatitis. The event is open for patients' families and and friends. Free admission for all who wish to participate in this extraordinary.  Michał Wiśniewski who has suffered from psoriasis for 15 years has become the event's ambassador.

The AtoPsoriaDerm is  Europe's first and most pioneering project. The event has been co-organized by the Świętokrzyskie Psoriasis Association - the organisation which unites people who suffer from dermatological disorders and Targi Kielce - ranked second among all Central and Eastern Europe's exhibition and congress centres.  The event has been partnered by the Alliance for Psoriasis Elimination , the National Dermatology and Venereology Consultant professor  Joanna Maj MD who has granted the Honorary Patronage to the AtoPsoriaDerm Expo.  The event combines the expo and the conference focused not only on psoriasis and AD but also on safe tanning and proper skin care.  AtoPsoriaDerm offers: free treatments, dermatoscopic skin examination, cosmetics stalls, psychologists' consultations for patients .

Michał Wiśniewski - the ambassador of AtoPsoriaDerm in Targi Kielce 

- For 15 years I have suffered from psoriasis. I found that out about it just before I turned 30th, then it was very embarrassing for me. It no longer is. This has jst becone a part of me, I live like many other psoriasis patients, I have learned to coexist with my condition  - says Michał Wiśniewski, Ich Troje front man who unanimously agreed to be the ambassador of the AtoPsoriaDerm in Targi Kielce - However, there are still taboos, more or less powerful.  Therefore publicly known people should engage in domestication of such problems.  I openly discuss psoriasis to show people like me that they are not alone. It is good that in addition to the medical symposiums, where dermatologists meet and discuss the events which have patients in the centre of attention have been created. It is good to have such admission-free event for them.  I encourage everyone to take part in the event, gather information, meet other people, talk to doctors, psychologist. We are looking forward to seeing you in Targi Kielce on 1 July!

Nearly one million Poles suffer from psoriasis

It is worth knowing that skin is the largest human-body organ. Skin proper condition is crucial for people's well-being.  Chronic dermatological diseases such as psoriasis or atopic dermatitis in children are a social problem compared to diabetes, asthma and coronary diseases.  A significant increase in skin disorders occurrence has been now observed in Europe.

About 4% of the population suffer from psoriasis -  nearly one million people in Poland, 125 million globally. Approximately 30% patients suffer from moderate to severe psoriasis. 
In most countries of the world, from 20% of children and 1-3% of adults have atopic dermatitis.  In Poland, one in five children suffer from AD - their families and caregivers are co-sufferers. Both psoriasis and atopic dermatitis are the body condition which at the same time makes the soul suffer.  Depression is very common among dermatitis patients. 
- Unsightly skin lesions affect life quality,  patients are often stigmatised by others.  Such people have also difficulties in establishing relations and maintaining friendships.  They often refrain from going to a public swimming pools or beaches,   they do enjoy summer public events because their skin lesions cannot be covered with clothes.  It is worth knowing that none of these diseases is contagious;  psoriasis and atopic dermatitis are of genetic origin.

Kielce AtoPsoriaDerm is extremely valuable to patients and their families. AtoPsoriaDerm is much more than the opportunity to become familiar with new products offered by skin-care cosmetics companies.   This is also a great opportunity to get to know the problems and challenges faced by psoriasis patients.  We encourage you to visit Targi Kielce - this invitation is targeted at all those who want to take proper care of their skin.

AtoPsoriaDerm - the target audience?

The Targi Kielce combines exhibitions with experts' lectures. AtoPsoriaDerm is mainly targeted at people who suffer from every day skin problems.  In healthy people, the skin peels off for about one month. In people with psoriasis the same process lasts from 3 to 5 days. Therefore skin is exceptionally demanding.  AtoPsoriaDerm is targeted at those who want to take care of skin, learn how to protect skin from diseases and adverse factors, such as harmful UV radiation.  UV radiation can become especially dangerous in summer. It is good to know how to protect our skin in a roper way.

Lectures by experts and practitioners

The conference which is an inherent part of AtoPsoriaDerm expo features well-known dermatologists, recognized experts who present the proper skin care guidelines and discuss phototherapy related issues.  Proper nutrition, psoriasis treatment supporting  are also extensively discussed. Participants can learn what to avoid in the moisturizing and oiling formulations.  The event dedicated to all struggling with skin problems is also a great opportunity to integrate physicians, patients, families, and the dermatology companies.

The latest formulations and cutting-edge devices for effective therapies

AtoPsoriaDerm expo offers the opportunity to become familiar with the range of state-of-the-art formulations for problematic skin care. A large part of the exhibition comprises supplements, herbs and other therapeutic supplements. The expo stands are the places to meet consultants, use their extensive knowledge and buy selected products. The exposition is complemented with equipment - for example appliances used to maintain proper joints condition. The event provides the opportunity to obtain information on dermatoses treatment and medical centres which offer specific therapies.  AtoPsoriaDerm also presents methods to prevent the adverse effects of external factors, with a particular emphasis on UV radiation.