BEST PRIVATE LABEL PACKAGING COMPETITION ABOUT TO FINISH

Interesting packaging - for the first time the Future of Private Labels features the
Targi Kielce competition

The "Best Private Labels Packaging" Jury Panel will be kept really busy! The competition accompanying the Targi Kielce's Future Private Labels is organised held the auspices of Publishing Packaging Poland. Private label manufacturers and owners submitted their designs for evaluation - these will assessed on June 14.

 A good image is based upon visual identification, the first contact-element with a company's ambience. In the case of retail chains - this is the first contact with the private label products  - says Michał Obiedziński, a graphic designer and the Manager at Targi Kielce's Graphics Design Team. - Just like in real life, the first few seconds of contact trigger particular emotions. This is the fruit of a long work, of the designer's efforts. When assessing private label package, we will evaluate not only the associated emotions and the feelings, but also the original idea, the materials, functionality.

The competition results will be announced on the first day of the expo - June 15 at 16, after the admission-free packaging workshops.