BEST-SELLING FURBY BOOM

Presentation of the NPD research during the KIDS' TIME 2015

Almost 1 billion PLN - this is the revenue the retail chains generated in 2015 on toys trading. A double-digit growth since 2014 has been observed with regards to the value of toys sold in retail chains.  The data has been provided by the American research agency NPD. NPD keeps a watchful eye on sales in such chains as Empik stores Carrefour, Makro, Smyk, Tesco and ToysRUs. This report is based on the data collected from more than 1,000 retail chains' stores.  NPD uses cash-till digital information to provide week-by-week split information of sales in particular chains, thus the market survey is considered the most reliable. 

- Do you want to find out what was the average price of a toy in 2015?  Based on data from the six major retail chains, we have identified the "Top 5" last year's best selling toys . Number one is the interactive Furby Boom. What are the ranking's runner-ups? - This and many other questions will find the answer in Paweł Smidt's, NPD presentation. For 22 years NPD has been involved in market research.

Further growth of the toy industry in Poland is foretasted by numerous market experts. The tendency can be seen at the Kielce's KIDS' TIME example, in just 6 years the expo has advanced to become on of Europe's leading expos in the child-care products and services sector. Every year it attracts more and more companies; these try to make their toys presentations more sophisticated and attractive.  This year's Kielce expo will be the pretension platform for NPD latest research regarding Poland's toy market.