FOREIGN EXPERTS IN KIELCE!

VIP zone offers discussions on the conference-related topics

Joao Ramos - the Assortment Strategy Director at Jeronimo Martins Polska (Biedronka), Remy Medina - France's private label market specialist and a price negotiations expert. The London's Mintel agency with its market analysis for Europe and Poland - this is the comprehensive conference Poland's private-label industry has long been waiting for.

Targi Kielce will host foreign speakers who will discuss the latest market research and analysis, share experience and network with retail-chains' representatives. It is worth paying a visit to Kielce on 15-16 June and get first-hand information on effective private label sector's development. Targi Kielce welcomes retailers', distributors', private labels manufacturers' representatives, packaging producers and all those who have ever considered entering Polish private labels market.

Foreign experience

The Future of Private Labels conference held in Kielce features, inter alia Joao Ramos  Assortment Strategy Director at Jeronimo Martins Polska who has also been responsible for market research and consumer needs studies and product brand portfolio and packaging design.  Experienced manager and strategy expert, working for: Daymond Worldwide, ActualSales, and others.  In Kielce he will address private labels as a category leader and trend-setters. 

The agenda highlight is also  Remy Medina's speech. Remy has made a 14-year career at French retailer Système U. Thus he has advanced to become France's private label market specialist and a price negotiations expert. On behalf of the Dutch International Private Label Consult  he will talk about the role of innovations and the "from private label to private brand" transition. 

London-based research Mintel agency  will present Europe's food market with a particular focus on Poland as well as  consumers' preferences and expectations.

Consumer loyalty and lies

Dorota Kałowska of Cobalt Spark, the "Future Private Labels" project coordinator will, present private labels as an effective element in loyalty development towards a company as well as Polish consumers' demands and expectations. A private label market forecast - plans of retailers associated with the private label development, medium-term macroeconomic outlook for the Poland for the years 2016 -2020 will be presented by Magdalena Szot and Jarosław Frontczak  of  Polish  PMR  agency

The lecture on "Everyone lies. Luckily enough we have ethnography" promises to be really intriguing - this will be delivered by  Marta Marcjanik of Izmałkowa Consulting. Participants will also learn how observational studies enhance private labels and why consumers tell lies... The lecture of Karolina Liberka and Daniel Biegaj focuses on the  the X and Y generations communication phenomenon - private labels in millenials' perception.  

If you find Poland's private label industry important and interesting, Kielce is the place to be.

The speakers portfolio available at the "Lecturers" tab.

We do hope to meet in Targi Kielce on 15 and 16 June.

(KK)