LITTLE HEROES AND SCIENTISTS

They train the brain, promote attitude-shaping, boost imagination and transfer the users into the virtual world. Toys ready for the twenty-first century. The world's four recent and prevailing trends in were presented at the Kielce's Kids` Time by the famous American trendsetter and the toy industry expert - Reyne Rice. She advised Polish industry-insiders on how to sell more effectively, what kind of products stand a chance to be best-sellers.

"Train brain"

One of the market trends is "Train Your Brain"  - toys the child's develop cognitive skills.  The idea is to get the little ones to develop critical thinking, problem solving skills, seek new challenges through play, both playing alone and with others. These types of toys teach to build, design, construct. Intriguing-design building blocks and board games fit this trend.

All-action hero

Toys which follow the other trend are marked "Everyday Hero" - these encourage children to play different roles. There is much more than Spiderman acting.  Kids are given incentives to play and assume different roles general public needs, act for goods of others, achieve goals and realize dreams.  Toys related to the trend promote emotional intelligence, develop business-like skills, teach acceptance for otherness and environment consciousness.

Through play to arts

Another industry's trend is "Designed to play." These toys affect the child's senses with artistic appearance. You can clearly see fashion trends' influence. Not only does this group encompass ordinary dolls or bears, but also sophisticated toys of highly decorative values. In this trend you can observes a tendency to use conventional materials such as wood and metal.

Augmented reality

The last trend in the series presented by the Reyne Rice - the toy industry expert includes cutting-edge technology. This trend cannot fall short of drones and computer simulations; young people adapt to this world at the pace that astonishes their parents.