National State Forests’ Ambassador to pay a visit to Kielce

The famous couple of actors - Paweł Królikowski and Małgorzata Ostrowska-Królikowska accompanied by their children Julia, Marcelina and Ksawery have become the ambassadors of the National State Forests campaign “State Forests – Welcome”. The campaign was launched in the first day of spring 2013; its objective is to present the state-owned forest areas as an attractive place where to spend an active, family holiday. At the same time the National State Forests Company is presented as an open and socially responsible organisation.

The family of actors are to be a part of photographic session; they will also be attending a whole array of promotional events organised by the National State Forests. Paweł Królikowski and Małgorzata Ostrowska-Królikowska will also be taking part in various television programmes, radio and TV interviews – the ambassadors will encourage the viewers to visit the forests. The calendar with the ambassadors’ family is in the pipeline.

The forest promotional campaign is one of the National State Forests’ initiatives. The activities designed to attract general public to use forests have already encompassed the information campaign n the number of trees in the afforestation scheme, The Great Mad Day Picnic, or the Mushroom Picking Picnic.

The State Forests also plan to hold the “Christmas Tree from the Forester” action. The National State Forests are also into promotion of jogging, as a part of the “with the Course of Nature” programme.

Paweł Królikowski will be special guest to the Lumberjack Championship – the event held in Targi Kielce on 14th and 15t September.