New factory in Swietokrzyskie region

Remi Singh, Juliett de Ville and a Polish businessman have met in targi Kielce; this is the place where they came up with the idea to erect a factory in Swietokrzyskie Voivodeship. Remi Singh from India invests in new technologies. Juliett is the head of IT engineering team in France. Mysterious Polish businessman invest at the stocks exchange. What will they produce in this factory? Where will they erect it?

This is the script of the spot which has been realised within the scope of the “Economic and Investment Promotion of Świętokrzyskie Region Based on Kielce Trade Fair” EU Programme. The spot will be broadcasted on TVN24 from 20th October to 6th November. – I believe there are all the odds in favour for this scenario to become reality – says Andrzej Mochoń, Targi Kielce President of Board – over 200,000 people from 56 countries visit our trade fair and exhibition centre every year; they represent a few dozens of different lines of business. And there are potential investors among them willing to bring their business to our region.

The objective of the project realised by the Economic Chamber Grono Targowe Kielce in conjunction with Targi Kielce is to demonstrate economic and investment attractiveness of Swietokrzyskie Voivodeship as well as to create a positive image of the region. – For the last two years our region has been promoted in the national media such as Puls Biznesu, Rzeczpospolita or Gazeta Wyborcza daily as well as in selected international periodicals and the Internet portals devoted to investments – explains Bożena Hetman, Vice President of Grono Targowe Kielce – The campaign in which the billboards were displayed in the largest cities of Poland has turned out to be a success; the billiards promoting our Voivodeship as an ideal place for investments were located in Warsaw, Poznań, Wrocław, Kraków, Łódź, Sosnowiec, Katowice and Gdańsk; and these are just a few examples of the cities which were selected for this promotional campaign. The billboards were displayed in most characteristic as well as most attended points of the cities, in high roads, city centres, along the cross-town links as well as in the meeting places and the venues where cultural events are held.

The last phase of the promotional campaign consists in broadcasting programmes on TVN24 and Polish national TV channels – The programmes which are being prepared now will be on air in November– adds Bożena Hetman.

TVN24 is the leading news channel; only in September 2011, according to the market survey of TNS OBOP prepared at the request of wirtualnemedia.pl, this TV station increased the market share by 7 percent and reached 4,91%. The advertisement campaign has been scheduled for the period from 20th October to 6th November. The ads will appear in the TV prime time, before and after the most popular TV shows such as Szkło kontaktowe, Kawa na ławę and Kropka nad I.