PLME in Kielce - the expo launch!

Poland's first exhibition for white labels is held from 25 to 26 June

Exhibition And Conference for Private Label Producers PLME Private Label Middle Europe is one of Europe's few international business platform solely dedicated to the private label industry – a meeting place for the Old Continent’s producers, wholesalers and major and most important retail chains. Owing to the fact that all private-label business sector’s players are brought together in one venue, the PLME expo will be the best place to put on display a whole array of products, establish a wide network of business contacts and relations as well as conclude profitable contacts.

- But for private labels and proper understanding of their specific competitive advantages, efficient product purchase and sales management would not be the same and would certainly be less effective and impressive. We must remember that the success of many Polish commercial and production companies would not have been possible without this particular product type. Private labels provide the synthesis of economical and efficient buy-and-sale process for all players: producers, traders and consumers. We need a business forum, and the private label focused expo held in Kielce should become such a platform. For years the "old" Europe has been meeting in the Netherlands, the whole world is brought together in New York, Asia has chosen Hong Kong to hold their gatherings in. Why not Poland then? Trade shows are much more than meetings and expo watching, this is also the place to understand market potentials, competitors' advantages, contract opportunities, and finally to conclude arrangements. - says Maria Andrzej Faliński PhD Director-General of the Office of the Polish Trade and Distribution Organisation,

The trade show will also include a special gallery of products which are already offered as a white label and have been put on the market in 2014. The offers of the following companies are put on display: Intermarche, Kaufland, PSS Społem, Piotr i Paweł and Tesco.

The partners of the first PLME expo are Polish Trade and Distribution Organisation, Polish Chamber of Commerce and the Polish-Ukrainian Chamber of Commerce.