POLES APPRECIATE WHITE LABELS

At the expo opening ceremony Andrzej Maria Faliński - Director General Polish Trade and
Distribution Organization addressed the audience

Targi Kielce is the venue for the 2nd Expo and Conference of Private Label Producers ; a meeting place for retail chains' representatives, wholesalers and clients.  This is one of Europe's few events focussed upon the  private label market.  Private labels already have already advanced to enjoy the 20 percent of the retail market in a whole array of market segments; white labels can be found in food and non-food sectors such as automotive, detergents, packaging and animal products.  In addition to Polish companies at the  PLME  Germans, Belgians, Czechs, Macedonians, Dutch, Hungarians and Ukrainians also put their products on display.  This year' expo continues until 30 June.

- Poland is an exceptionally good market for private labels  . The right climate needs to be created, new development ways discovered  - said Maria Andrzej Faliński PhD - Director General of the Polish Trade and Distribution Organisation at the expo opening ceremony.

- We believe in the private-labels' strength - added Andrzej Mochoń PhD, President of Board at  Targi Kielce.  - We are all consumers; we do appreciate the value for money white labels offer.  Targi Kielce presents a very optimistic attitude when it comes to private labels.

Exhibition And Conference for Private Label Producers is held under the banner of  "Private label as an competitive instrument".  The conference speakers list includes the industry specialists:  Maria Andrzej Faliński PhD - Director General of the Polish Trade and Distribution Organisation,  Dorota Kałowska, Cobalt Spark partner and the Polish Trade Chamber expert, Maciej Ptaszyński the Director-General of the Polish Trade Chamber Ireneusz Cichoński the Head of Intermarche's Private Label Division,  and Ignacy Janas- a legal counsel.

Poland's white labels sector sees a dynamic and rapid development.  Polish consumers have fallen in love with the white brands; white labels are more and more in demand.  Manufacturers and retailers find it necessary to look for new ways of development.  We are more willing to buy white labels as everyday, small purchase and also when doing a large, weekly shopping - this is what the report shows. The "What is pour perception of white labels ? Development prospects for private label market in Poland" was drawn in 2014 by the On Board Group and the experts of the Polish Chamber of Commerce and Polish Trade Chamber.  As many as 97 percent of respondents admit that at home they have and use private label products.  64 percent appreciate the value for money the products offer.

The 2nd Exhibition And Conference for Private Label Producers PLME includes a specialised workshop on the business sector development.