24.10.2017
in 25 and 26 October, private label specialists are brought together for IV Future Private Labels in Targi Kielce; this is the discussion platform for development paths and forecasts in market until 2020
Private labels of retail chains continue to strengthen their position and have even started to compete with well-known brands. The desire is to become first-choice on Poles' shopping list. The Future Private Labels Poland & CEE conference and expo are one hundred percent devoted to private labels in Poland. This is the only two-day event combined with the private label exhibition as well packaging workshops , the experts conference, the competition for the best product of this business sector. Future Private Labels is first and foremost a large dose of practical knowledge about trends, directions, strategies and forecasts for private labels sector until 2020.
Last year's event was attended by 800 private labels industry professionals. FPL 2017inTargi Kielce is partnered by, inter alia the "Piotr i Paweł" supermarket retail chain whose representatives will deliver lectures during the conference. The retail chains from neighbouring countries have also decided to participate in the conference. Among the exhibitors there are, for example numerous companies from Poland, Italy, Russia, Ukraine, the Czech Republic, Germany and Hungary, many of which are involved in packaging design and organic food production. The best private label packaging competition has attracted than 20 companies from home and abroad.
A novelty featured by Future Private Labels 2017's format is the Good Practices Forum. The Forum has been designed to disseminate good practices in company image, packaging and branding strategies. The project enables to create the cooperation platform for entrepreneurs and professionals who work on good design and image in the private labels business sector.
(KK)
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