Region brand building from the perspective of your own back-garden

Regional Tourist Organisation of Swietokrzyskie Voivodeship in association with Targi Kielce issue the invitation for the wrap-up conference of the project of “Promotional Campaign of Swietokrzyskie Voivodeship” which is to be held in the framework of the 3rd edition of Place Branding Gallery on 11th and 12th October 2011 in Targi Kielce Congress Centre.

How to create a brand of a particular place so that it will benefit its local inhabitants as well as the business operating in the area, how to carry out promotional activities abroad in a cheap and efficient way? This is the question to which the speakers will refer and try to find the answer in their presentations and lectures.

The summary of the tourist project will commence with the presentation delivered by the President of Regional Tourist Organisation of Swietokrzyskie Voivodeship; Jacek Kowalczyk on “Swietokrzyskie Charm as the example of a model campaign for the region with respect to the promotional tools utilisation”. Consecutive thematic blocks will feature foreign experts – practitioners from leading advertisement agencies and media as well as local government specialists responsible for brand strategy creation in addition to managers of companies which implement such strategies and experts of POT and PAIiZ.

The conference resume will be provided by Agnieszka Wicha-Dauksza the Director of Targi Kielce Public Relations and Marketing Department of in her lecture on “Trade fairs as an effective, yet still undervalued tool for communication, investor and tourist acquisition”.

Implementation of the integrated and efficient promotional and tourist information system aiming at the increase of tourist volume and income on tourism has been the main objective “Promotional Campaign of Swietokrzyskie Voivodeship”, the largest project in ROT’s history up to date whose value has been 7,3 million PLN.