RUSSIAN ROUND TABLE AT TARGI KIELCE

- The Internet affects consumers’  awareness.  A consumer raised in the digitization age is the shopper. The Russian market is shaped by the main marketing motto - CREATIVITY – said Ekaterina Migol of GRP, one of the speakers at the Russian Round Table meeting. Mrs Migol’s presentation was devoted to "Review of the Russian market children's products."

The meeting was held on the second day of the  Fair of Toys and Products for Mother and Child KIDS' TIME and solely devoted to the Russian market. The meeting hosted delegations from Russia, Belarus.

Ms. Alina Korableva, a lead procurement specialist, Inventive Retail Group presented on "Kid rocks - how to enter the Russian market - new-format stores in Russia" - how entrepreneurs can develop market entry strategy.

The editor in chief of the Rody.ru magazine - Mrs. Tatiana Butskaia pointed out to the most popular articles for children age 1 and older.

The meeting enjoyed a a great attendance.    The participants asked many questions; an interesting discussion developed. This continued in smaller groups even after the meeting finished.

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