STOKROTKA ON PRIVATE LABELS AND PLME EXHIBITION

Targi Kielce welcomes you to join the third edition  the Private Label Producers Exhibition and Conference PLME Future Private Labels held on 15 an 16 June 2016 year. The event starts in just four months' time. This is Poland's only event solely and utterly focussed upon private labels management!  What is the private label practitioners perspective over the market? Why you should join Targi Kielce's event?  - we have asked PLME participants who visited the previous two editions. Representatives of the Stokrotka retail chain participated in 2014's expo. They also intend to join the next edition.

- Year after year an increase in consumers' interest in white labels has been observed - says  Anna Kryska, Private Label Specialist at Stokrotka retail chain -What's more, consumers' awareness increases. They choose high quality products at an affordable price. Retail chains follow consumers' expectations. Thus the offer is expanded to include products branded with the retailers logo which do not diverge form branded products quality-wise. Consumers find these products attractive price-wise. A few years ago white labels were regarded inferior products. Now private label producers cannot possibly afford to use raw materials and then offer a final product that deviate from the market standards. Not only food products sold as private labels are attractive to consumers Non-food categories and clothes are also gaining popularity. Customers are eager to buy "Premium" white labels. What they pay attention to is the quality of material and attractive packaging.

The Stokrotka chain can boast almost 600 private label SKU; food products are vast majority. However our customers will also find find hygienic products, soaps, hand creams, tights, grave-lantern inserts, disposable tableware.
Our network has divided white labels into three segments - economical, discount and mainstream.

The business sector finds Kielce's expo very important for private label development. I am glad I do not have to travel a long way from Lublin to attend a private label event. White labels are rapidly developing in our chain and in the market in general. I joined the first Expo edition. I have had a positive opinion about the expo. This has been a great opportunity to meet private label producers as well as to establish new business contacts. This year's edition promises to be really interesting owing to the conference held within its scope. The conference's mainly focuses on private label market's future.  I would like to see a combination of an expo and a conference more often, as this is the source of invaluable information.