Targi Kielce feature on branding, brand creation and the role of trade fairs for business

How to create a brand of a particular place so that it will benefit its local inhabitants as well as the business operating in the area, how to carry out promotional activities abroad in a cheap and efficient way? Foreign experts-practitioners who work in the leading advertisement agencies and media will discuss these issues on 11th and 12th October in Targi Kielce. They will be sharing their advice, practical examples from other countries as well as experience and opinions and innovative ideas.

The meeting will be devoted to a umber of leading subject areas:

• “Fear doubles it all” – i.e. Public Private Partnership
• Innovative methods to implement the “Stick out or die” principle. – TV theme channels, cinema advertisements, internet, CSR and innovativeness.
• Management of investors and tourists – experts of POT and PAIiIZ will indicate the main challenges faced in the year when the Euro 2012 is held.
• Trade fairs as an efficient tool for communication as well as for investor and tourist acquisition.
• The meeting organiser is Grzegorz Kiszluk – the creator of the platform Brief for Poland.

The list of speakers has been drawn to include the names of the experienced practitioners and specialists of place branding marketing. And here is the general programme of the meeting:

• Pierre-Paul Vander Sande, Chief International Operating Officer, France Télévisions Publicity – Utilisation of TV theme channels for promotion abroad.
• Michel Touchot, Managing Director, Euro RSCG Consulting France and Maciej Klaś, Senior Strategic Planner Euro RSCG Warszawa –Sense and … sensibility, that is the international faces of local place brands.
• Michał Klepka PhD, the Director of Innovativeness Office at Świętokrzyskie Voivodeship Marshal Office – Innovativeness and creation of modern economy image in place marketing. What, who for and for what reason?
• Piotr Lutek, President of Synergia Sp. z o.o. - PPP – curse or hope.
• Magdalena Polańska, Client Service Director and Dagmara Iwaniak, International Marketing Manager, New Age Media – Big screen magic seen in a different way; the cinema as an efficient advertisement medium.
• Cezary Molski, Deputy Diretor of Regional Cooperation Department and Adam Zaborowski, Plenipotentiary fir UEFA EURO 2012, POT – Tourist movement management senn in the context of Euro 2012.
• Bożena Czaja, PAIiIZ Deputy President – Investor Service and management; experiences of Eastern Poland.
• Anna Dmochowska, PR Manager & PM Green Papers, Antalis Poland – Paper in CSR strategy.
• Jacek Kowalczyk, Director of Promotion Department at Świętokrzyskie Voivodeship Marshal Office – „Świętokrzyskie puts its charm on you” as the example of the promotional campaign for the region.

Participant registration and detailed information available at the www.brief4poland.pl website.