Tourist brand - one of the topics of Health & Beauty Exhibition

April in Kielce exhibition and congress centre will put healthy and active lifestyle in the limelight.  The second International Health and Beauty Expo is held from 7 to 9 April - this will be a prelude to the multi-sport festival, the FIT Weekend 2017.

"Destination branding - creation, enhancement and commercialisation? Medical tourism - Poland's strategic smart specialisation" is the theme of the conference  held within the scope of the expo.  The conference is organised b the Regional Tours Organisation - the exhibition partner. The two-day conference will encompass the lectures-panel and workshops. The organizers' objectives are - development and dissemination of territorial tourism-brands network as well as the best practices brands development.  

The speakers and trainers list includes experts and practitioners who boast practical knowledge and hands-on experience in brands-networks development and in particular in the medical tourism brands development and management.  

Conference programme - main topics 

• A strong territorial brand - how to create one?
• Development and expansion of strong tourism brands network - case studies, good practices.
• Innovativeness in tourism - examples of medical and health-oriented tourism.
• How make an umbrella -brand to include territorial sub-brands and therefore create a coherent message?
• Brand management and cooperation - effective formal and legal formats.
• Tourist packages for network-products (inbound tourism offer and domestic tour operators offer).
• Today's trends in recognizable tourism brands creations. Poland vs the trends.
• Financial engineering and sources of financing  for networked tourism products.

(MB)