WE MUST BECOME A TRADEMARK!

The PORPW beneficiaries debate within the scope of "Eastern Poland today and tomorrow"
conference. Andrzej Mochoń PhD, Targi Kielce President of Board has taken the floor

- We face considerable difficulty in promoting Polish, strong brands. I have always wondered how to help Polish entrepreneurs who have great potentials to become Polish flagship brand  - said  Andrzej Mochoń, Targi Kielce President of the Management Board.

The discussions on Eastern Poland's potentials brought together representatives of Lubawa; the company which deals with fruit processing and NOTE; involved in super-hard metal processing industry, in addition to many other. They talked about changes in their businesses.  There were many positive observation in with regards to development, increasing the number contracts, exports expansion and image development and promotion.

Targi Kielce is one of the Eastern Poland Development Operational Programme beneficiaries, with EU support Targi Kielce has expanded and modernized its infrastructure.  Dr. Andrew Mochoń recalled the beginnings of the Kielce centre   - We took from the example of foreign facilities, such as Herling expo and we realised that Kielce also can repeat the success story.  Kielce enjoys a good location, ideas were just waiting for the right moment. And when the resources were made available. Targi Kielce Fairs was ready with its development concept.  The investment amounted to 150 million PLN with the 72 million PLN European Union contribution.

Important observations were made with regards to the barriers that can impede positive development of the macro-region.  - We were a part of the Milan expo, Poland, unfortunately has not utilised its chance for promotion properly. This might have been good promotion.  A film about our history was shown. This largely focused on negative aspects - we were depicted as a constantly invaded country . What was missing was Poland's strong points - Polish robust manufacturers and distributors. We have not used the chance to make our mark  notices Andrzej Mochoń PhD-

- Equipment purchase and renovation or driving a second-hand car no longer make sense. We can become the subject of this economic game.  As a country we must believe that we can afford to be an ambitious and sovereign state - adds Krzysztof Krystowski, the president of the Polish Clusters Employers Association.