AN ATTRACTIVE SHOP-FRONT - CAN IT POSSIBLY BBOOST THE RETAILER'S SUCCESS?

The shop-window is the most important place in the store as it has impact on whether a customer feels tempted to come in.  The "Visual Merchandising - A Guide for small Retailers NCRCRD" research shows that the customer spends 3 to 8 seconds to become acquainted with its display.  A special lecture which was a part of the International Fashion and Textiles Fair for Children Expo  - this was a chance to learn how to arrange a shop-window exhibition to attract the customer's attention for a longer time.

Presentation on  "The display designed to attract customers" - Dagmara Habiera, VM Studio Mrs. Habiera is a recognized expert who has dealt with visual merchandising for 20 years.  Dagmara Habiera has worked on creating a new image of brands sales points, e.g. and among them Atlantic, mBank, Stara Mydlarnia.  Not only has she advised such companies as Magnat, Tchibo, Springfield,KappAh, Magnat SA, Go Sport; she's also run real sop-revolutions.  At the meeting she presented the most important shop-front arrangement  criteria and principles.   - The most important and the first thing we should start with is the calendar of marketing events development.  The types of actions included in our plan largely determine the the arrangements – emphasized Dagmara Habiera.Having determined the target group, we start the shop-front  design phase.  A choice of colours is important. A selection of appropriate clothing collectionsand accessories which align with the promotional scheme is also a must - for example, presenting children's summer collection we opt for holidays theme and complete whole garment sets enhanced  with summer and relaxation related accessories.   It should be remembered to streamline the whole project so that it is coherent and transparent.   - Sometimes it is worth giving up the isea to showcase the whole collection and focus on what is most importnat for our client instead -  - says Dagmara Habiera.   The price of the products on show should also be an important part of the arrangement. This should be accompanied with promotional materials which inform about price-schems and purchase.   Accessories and other elements which go with the collection require attention so that the elements can be re-used.

The Fashion for Kids Exhibition continues until Friday in Kielce exhibition centre. The Exhibition opens to the public at 10:00

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